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P.R. Pros Should Know the Society of Professional Journalists Code of Ethics
Are you familiar with the Society of Professional Journalists Code of Ethics? I recently participated in a Twitter chat with SPJ and ethics were the topic of the discourse. The current version of the...
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Four Things You Must Know Before You Pitch a TV Talk Show or News Program
One of the biggest mistakes that P.R. pros make when it comes to pitching TV talk show, lifestyle and news format program is that they don’t think like a television producer or reporter. In fact, this...
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How Much Does Product Placement Cost? Infographic Provides an Easy Overview
Have you ever wondered about how product placements work on television shows and in movies? If you have seen a brand product in a TV show or film, you can bet that it’s no accident and that there was a...
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Looking Good on TV – Part One (Book Excerpt)
In my book, The Insider’s Guide to Media Training, I cover a lot of topics that are all part of the process to polish on-camera interviews. Viewers will size you up quickly and since TV is a visual...
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Looking Good on TV – Part Two (Book Excerpt)
Viewers will size you up quickly and since TV is a visual medium, you (or your client) need to make sure to look good on TV — and it’s not just about the message. In my book, The Insider’s Guide to...
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Looking Good on TV – Part Three (Book Excerpt)
TV viewers will size you up quickly and since television is a visual medium, you (or your client) need to make sure you know the basics and the nuances on how to look good on TV — and it’s not just...
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Secrets to Getting Booked on TV Talk Shows – Don’t Make These Mistakes
The following is an excerpt from my book, The Insider’s Guide To Media Training. There are many reasons why people fail to get booked on top talk shows, lifestyle programs, and news broadcasts. The...
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Rachael Ray Show Looking For Experts To Book As Guests for How-To Segments –...
I love the Rachael Ray Show. It’s one of the best daytime lifestyle talk shows on the air. I love that it is positive. I love that I get great tips and solutions for everyday problems. I love that...
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Comedians “Trick” TV Show Into Booking Them As ‘Fitness Experts’ and Then Get...
I don’t know. Forgive me, but I actually think comedians, Joe Pickett and Nick Prueher, were quite brilliant and inventive with their publicity strategy to promote their comedy by booking a segment as...
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Five Biggest Satellite Media Tour Mistakes and How to Fix Them
Clients invest a significant amount of a public relations budget into a satellite media tour (SMT) and campaign but it can fall apart if they make big mistakes in the planning process. I’ve been...
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